The new Specialty Cellars website aims to be a one-stop platform for everyone involved. We focused on making it easy for sales reps, retailers, and potential clients to find what they need. Internally, we wanted to make managing products smoother. We also wanted the site to show off the Specialty Cellars brand and expertise in the industry. Users can quickly get technical info, learn about wines and producers, and easily ask for quotes or submit new wines. Overall, the site aims to boost communication and accessibility for all stakeholders.